Analisis Resepsi Mahasiswa Ilmu Komunikasi Universitas Semarang Terhadap Tayangan Iklan Televisi Layanan SMS Premium Versi Ramalan Paranormal
This study aims to understand the audience reception of cultural horoscope, forecasts and the occult are sold through premium SMS services.Basic theory used in this study is the cultivation theory of McQuail (1996) which states that television become a major tool in which the media or the CLOVE BUD television audience to learn about society and cul